Google updates “Mobile-Friendly test” tool

Dec 05/2016

The users have noticed that Google updated the “Mobile-Friendly Test” tool. They have added a new button called “Add to Google” to the tool, with which you can request another page scan.
The changes affected the new version of the tool, which available here: search.google.com/search-console/mobile-friendly.
Unlike similar features in the tool "View as Googlebot», you can send a request to scan any page and not just yours.
We should remind you that Google renamed the "Add to Index" button in the Search Console. Now it is called the «Request Indexing». This change shows that the request for re-submission of the page scan does not guarantee that the page will be indexed.

Google informs Russian users of adding tax payments to their accounts

Dec 05/2016

RuNet users started receiving messages from Google that the company will include the value added tax (VAT) to the bills. This is reported by "Vedomosti", with reference to one of these letters, which says the inclusion of VAT in the invoice for the service to use Google Drive file storage.
Google notified «Google Drive" users with a paid subscription for inclusion in the cost of using the service of value added tax (18%) next year. The reason for this step was the so-called "Google tax".
It should be recalled that the law on the VAT introduction on the e-services sales, the so-called "Tax on Google», was signed by the Russian president in July 4, 2016. Starting from January 1, 2017 the law will affect organizations with non-separate divisions in Russia, and will oblige them to get registered in the tax authorities and to regularly provide a declaration on the value-added tax (VAT). The Russian companies already pay the tax, so the new law will make them equal with foreign enterprises.
The Federal Tax Service (FTS) has developed a "VAT Internet company office" portal using which foreign IT-companies will be able to pay " Google tax" on a distance.

Top searches in December

DEC 05/2016

New month starts with this top searches, please look

Adwords tends to make adaptive advertisements more flexible

Dec 05/2016

The users have noticed that Google AdWords is working on expanding the adaptive ads capabilities. For instance, some accounts are now required to add a picture in two formats: portrait-shaped (1.91: 1) and square-shaped (1: 1).
According to the industry experts, the new requirement is intended to make the ads more flexible. As a result, you can adapt ads to different placements, including mobile devices with a higher efficiency.
Google comments this in the following way: "We always try to test new formats to see what works best. So far, that is all about this."
According to one of the advertisers Google will launch a new option for adaptive ads in the upcoming months. This is what AdWords rep told him.
We should remind you that Google introduced adaptive ads for social media network in May. To start the advertisement of such a format, advertisers need to provide a short and full version of the title, description, and one or several images. The announcement will be created automatically.

WordPress doubles the rate for HTTPS

Dec 05/2016

In 2017, WordPress CMS-platform starts launching new features, which will require HTTPS protocol on the website.
So, at the beginning of next year WordPress will no longer promote the hosting partners that do not provide the SSL-certificate by default for all accounts.
One of the features available only for HTTPS-websites will become API authentication.
All these steps of the company are aimed to make the Internet more secure and safe. It is expected that the next innovation will contribute to the bigger number of websites that are switched to HTTPS.
"Today we find our company at a turning point. 2017 will be the year when WordPress features will require the website to have SSL-certificate. Just as Javascript is required to improve UX and a modern version of the PHP works on a better performance, so does SSL inputs the next requirement, which our users will have to accept", - said the head of Automattic and the founder WordPress, Matt Mulenveg.
We should also recall that in 2014 Google started considering the use of HTTPS as a signal for ranking. This factor is not that big, and still many companies are moving to secure protocol to strengthen the protection of its users.

Google: noindex meta tag does not help to save crawling budget

Dec 05/2016

Google spokesman John Mueller confirmed that the noindex meta tag does not help to save the crawling budget of the website. That is something, which is also true for the rel=canonical attribute.
If you would like to find meta tags, Googlebot should crawl the page and thus spend part of crawling budget. Therefore, noindex prevents page indexing but not scanning.
For most webmasters it's obvious, but industry professionals quite often bring up questions regarding the topic.
As for the rel=canonical attribute, Googlebot scans not only the canonical but also many other pages. It is necessary to ensure that they are truly duplicated.
In October Google spokesman Gary Illyes reminded that if the code page indicates both: noindex and index, the one which will be taken into account is noindex.

Prisma became the best app of the year according to Google

Dec 05/2016

Google has introduced a ranking of the most popular Android apps from 2016.
The best application of the year became the Prisma, which is Russian photo editor, while the most popular game became Pokemon Go.
When considering the ranking Google Play downloads data were taken into account. Although the largest number of downloads received Duo messenger, the winner title was given to Prisma app.
The top 5 best apps includes:
• Google Duo;
• MSQRD – a service that allows to apply "live" filter masks on the face when using camera.
• Camera 360 – an application used for photo editing also by means of different filters;
• Keyboard – a virtual keyboard, which consists of Emoji.
• 30 Day Fit Challenge Workout – a service, which helps to do fitness at home.
The most downloaded game became Pokemon Go.